Just as the name suggests, Cue is a definitive point in the progression of music. Founded in 2010, Cue was envisaged with a purpose and one purpose alone – to promote EDM and ensure its permeance into the very fabric of society in modern India.

Based out of London, U.K., Cue’s Indian arm aims to provide that much needed boost to the fledgling EDM culture in India and reinvent it, no less. Having already stormed the U.K. and most of Europe, EDM is making its presence felt in India too, albeit slowly. However roadblocks abound. The most important of them being the obvious disconnect with global trends owing to the conspicuous absence of international players in its promotion within the country. This in turn leads to the lack of a credible platform for budding artists. It is this very bleak situation that Cue intends to turn on its head.

Its international presence, besides the myriad global tie-ups, arms Cue with an enviable arsenal and consequently, makes it the only player in the industry with an unparalleled reach. With the Indian arm already operational, Cue is on course to take EDM in this country one notch further. The strategy for India is two-pronged. On one hand, while bringing in hitherto unknown, but top-notch international acts to perform in India, Cue will also devote its energies to signing up local talent, helping them find a stage and eventually, grooming them for an audience that transcends geographical boundaries. All this to gather the scattered energies in the EDM scene in this country, help it build momentum and eventually transform it into the colossal mass movement it has proven to be elsewhere in the world.

Led by a team that has an eclectic mix of Artists, Managers & promoters, Cue is all set to take India by storm – of a kind that the country, until now, has been oblivious to.